Your brand is what people say about you when you're not in the room.
Your overall brand aesthetic is so much more than a logo. Today, more than ever, clients want to put a face to the name. They want to feel a connection to you as a personal brand. They want to relate to you as a person.
Your branding imagery is an important part of online client conversion. Having the wrong imagery can, at best, lower your perceived value; at worst, it can put potential clients off.
Put your best photo forward for the highest chance your business has at success.